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Eggnogg was founded by designer and illustrator Kate Edmunds in 2009. After graduating from Kingston University with a degree in Graphic Design, Kate worked for ten years in television videographics. When she left to start raising a family, she continued her creative career by setting up Eggnogg, and was initially focused on children’s books and greetings cards. However, it was when Kate hit on the idea of a colour-in tablecloth that the business really took off.